Aro Ha_0986.jpg



hello there

It's nice to meet you!

My name is Jude and I'm a former architect-turned-founder of a startup called Mosss. I'm also a photographer who loves to share with my experiences with over 43,000 followers on instagram and other social channels. My feed primarily focuses on great design (home, interiors, fashion), travel, and lifestyle. My husband Christiaan and our pup George are my frequent companions on our adventures.

I was born in South Korea, raised in New York, and based to San Francisco. Much of my photography, writing and work is heavily influenced heavily by my background in Architecture. I hold an M.Arch from the Harvard Graduate School of Design and a M.Interior Arch from RISD. As an undergrad at Yale, I studied Architecture as an art historian and writer. It was a real primer for design and entrepreneurship, because you realize that every idea we take for granted today was once considered radical and new. At Harvard I started my journey into product, technology and UI/UX design. In my final year, I led my team to win the Harvard-wide Dean's Challenge, a campus-wide entrepreneurial competition. We presented one week before my architecture thesis review, beating out dozens of graduate and undergraduate teams; it was one of the hardest and most rewarding months of my life. 

From time to time, I like to collaborate with brands as a photographer. I have worked with select brands in the home, fashion and hospitality space. A few of my past partners include: Sunset MagazineThe Coachman Hotel, Skipstone Winery, Allbirds, Sapira, and Apolis Global. I find that exercising creative muscles in other disciplines helps inform my day-to-day work as a startup founder. 

These days, you can usually find me working on my new startup Mosss. We're a motley group of data scientists, engineers and architects rethinking the way we design our homes, by giving everyone access to world-class design talent, and putting powerful technology directly in the hands of users. We believe there's a designer in everyone and we're working to unlock that potential. 

"I started following Jude's Instagram account @hey__judes and her visual interpretation of spaces. I love the minimal aesthetic and a very sharp point of view she brings to her photos. A trained architect (Yale, RISD) - she is able to capture things that many of us miss. If you are interested in her writing, you can find them on Medium. I wish she would write more but whenever she does, the essays are educational. Jude is an east coast transplant to San Francisco, and I am glad she moved out to add more depth and dimension to our growing community. I am looking forward to staying in touch and watching her progress as an entrepreneur." 


"Jude Sue Fulton is a Designer Founder. She as created Mosss for home design, simplified...Disrupting all other platforms. She understands the mobile experience, and that Millennials want to choose their furniture, not to just trust an interior designer. They want their home to be unique, with their own style and a great experience. Believe me, she’s about to build a sophisticated and engaged community, and a powerful tool using computer vision, and she’s on her way." 

"Women who inspire me in Silicon Valley," - ODILE ROUJOL, CEO Lancôme, Loreal; Chief Strategy&Data Officer @Orange